The Story of MyGrace. What the Two Founders Learned in Four Years of E-commerce

Povestea MyGrace. Ce au învățat cei doi fondatori în patru ani de e-commerce
Cristina Ispășoiu and Claudiu Davidoiu, the founders of the jewelry and scented candle brand My Grace, spoke at the Interview Marathon during the ecomTEAM Fashion & Beauty event, organized by Wall-Street.ro, about the difficulties they encountered as entrepreneurs starting out and the importance of customer relations.

"We are close to the customer and try to solve any problem in real time"

For the two founders, one of the most important assets is the human factor. Claudiu Davidoiu emphasizes that customer proximity and transparency are essential in brand development. "We are close to the customer and try to solve any problem in real time, regardless of the cause. From the first contact with the site to after-sales services, we want to offer a complete and honest experience," he said.

Creative workshops for My Grace clients, starting in May

For 2026, My Grace has ambitious goals, both operationally and in terms of branding. The two want to expand the online store to a European level. "We want to start selling throughout the European Union and adapt to the requirements of external markets," added Claudiu Davidoiu, the founder of My Grace. In addition, Cristina and Claudiu want to focus on developing the community around the brand. Starting in May, My Grace will organize creative workshops for clients: meetings where participants can create candles, paint, or engage in handmade activities in a relaxed setting. At the same time, My Grace wants to strengthen B2B relationships, including in the area of corporate gifts and events, and wants to launch new collections of candles and scented products. Read the full article