The MYGRACE story began on September 21, 2022, with the launch of the first version of our online store. At that time, the portfolio included only a few earring models, but what guided us from the beginning was an idea much bigger than the products themselves.

We set out with the conviction that every woman deserves to feel appreciated, confident, and beautiful just as she is. That's why our motto became "You are beautiful" from day one, a message that continues to accompany MYGRACE products even today.

The same idea was reflected in the names of the first jewelry listed on the site – Be Beautiful, Be Confident, Be Creative, Be Graceful, Be Courageous, and others – small messages intended to inspire confidence and bring a smile to those who received them.

From the beginning, we wanted the MYGRACE experience to be more than just a simple online order. Each package was prepared like a gift: with scented tissue paper, a satin ribbon, and a special message, so that the moment of opening would be as beautiful as the product inside.

As our community grew, so did the MYGRACE portfolio. Earring collections were joined by bracelets, necklaces, hair accessories, handbags, elegant gloves, and bridal accessories. Over time, we also expanded the range to include 925 sterling silver jewelry and natural pearls, maintaining the same attention to quality and detail.

The year 2023 brought an important stage in the brand's evolution. In addition to expanding the jewelry collections, we launched the first artisanal candles made from natural "You are beautiful" wax and created what would become one of MyGrace's most beloved products: the gift set combining a 925 sterling silver jewelry piece with a natural pearl and a handmade candle. It was our way of bringing together elegance, emotion, and care for the person receiving the gift.

Also during this period, the first corporate collaborations and initial appearances in the business press occurred, with the publication of our interview in Ziarul
Financiar. Other articles, interviews, and TV appearances followed, offering us the opportunity to further share the MYGRACE story.

Over the years, we have continued to explore and develop handmade products, from polymer clay jewelry and decorative candles to complex gift sets and personalized corporate products. We have collaborated with local producers and artisans who share the same values as us: respect for quality, attention to detail, and the joy of well-made things.

An important role in our development was also played by the people who chose to wear and support MYGRACE products, from the first months of activity, artists and creators becoming part of our story. Beyond collaborations, we have always wanted to build authentic and lasting relationships with people who believe in what we do.

As MYGRACE grew, we wanted to give something back to the community. Thus, we supported educational, cultural, and social projects, contributing to initiatives that encourage youth development, creativity, and involvement.

The year 2025 marked a new important chapter: the opening of the first MYGRACE physical location, a space that brings together our showroom and creative workshop. Here we can welcome customers, offer consultation for special events, and create personalized products in a way that is even closer to those who choose us.

Today, MYGRACE is present both in its own online store and on major e-commerce platforms, and the development of our new platform has opened the way to customers across the entire European Union.

Looking back, we realize that MYGRACE was not built overnight. It grew step by step, through hard work, patience, continuous learning, and the trust given by every customer who chose us.

Looking forward, the dream remains the same: to build a brand that transcends Romania's borders, while preserving the values with which we started – carefully crafted products, quality ingredients, respect for people, and a love for well-made things.